Fatbirds Don't Fly

Independent CHOICE, CONVENIENCE and EXPERT PERSONAL SERVICE. For over 20 years across Norfolk and for nearly 10 years online Pedal Revolution have stood firmly against national chains and investor backed businesses and proudly delivered these values. We understand you have a choice and share your passion for all things cycling. 

For nearly 10 years alongside Trek, Giant, Specialised and Cannondale we have become the UK’s top independent titanium bike experts and can offer framesets and bespoke build builds to match your passion. They is no limit how far your passion can take you at Pedal Revolution.

Our not-for-profit social enterprise “The Pedal Revolution” has delivered award winning community projects and helped 1000’s of local people into cycling and embed our sport into an active lifestyle. Inspired by ParkRun, our new weekly “ParkRide”, Go-Ride coaching for u16s and café rides for new and improving riders ensures that The Pedal Revolution community continues to thrive and grow. 

We offer a secure shopping environment and delivery on all  across the UK (mainland). We also deliver around the world. If you've any queries or questions please call us on 01553 97 00 97 and all comments are gratefully received through our Contact Us page.

Come and join The Pedal Revolution at Pedal Revolution.

63-67 Bethel Street Norwich NR2 1NR

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Vittoria

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Vittoria

Since 1953 Vittoria Industries Ltd. has built highly reputable partnerships within in the cycling industry and created a unique brand image. Today’s Vittoria Industries Ltd. is the world’s leading manufacturer of bicycle tires, with an annual production of more than 7 million tires and 900.000 famous tubulars and cotton tires. Its research & development center develops the best racing tires for all levels, especially the unique Corsa Series cotton tires. Running its own production facilities in Thailand, and providing global sales and marketing network from North America (Boston) to Asia Pacific (Bangkok), and in Europe (Italy, Netherlands and Germany).

Mission and vision

“We believe that challenging yourself and achieving the next level in sports is the most gratifying, great feeling there is.

It is our mission to help you improve your cycling performance and achieve your next level by producing the best and fastest bicycle tires in the world. We have been doing so for the past 60 years.”

Buy your Vittoria Tyres online at Fatbirds

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* - Only Available in store or collection
63 - 67 Bethel Street
Norwich
NR2 1NR
Tel: 01603 614400
23 -31 Baker Street
Gorleston-on-Sea
NR31 6QT
Tel: 01493 656800
Flexible Finance

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