Fatbirds Don't Fly

Independent CHOICE, CONVENIENCE and EXPERT PERSONAL SERVICE. For over 20 years across Norfolk and for nearly 10 years online Pedal Revolution have stood firmly against national chains and investor backed businesses and proudly delivered these values. We understand you have a choice and share your passion for all things cycling. 

For nearly 10 years alongside Trek, Giant, Specialised and Cannondale we have become the UK’s top independent titanium bike experts and can offer framesets and bespoke build builds to match your passion. They is no limit how far your passion can take you at Pedal Revolution.

Our not-for-profit social enterprise “The Pedal Revolution” has delivered award winning community projects and helped 1000’s of local people into cycling and embed our sport into an active lifestyle. Inspired by ParkRun, our new weekly “ParkRide”, Go-Ride coaching for u16s and café rides for new and improving riders ensures that The Pedal Revolution community continues to thrive and grow. 

We offer a secure shopping environment and delivery on all  across the UK (mainland). We also deliver around the world. If you've any queries or questions please call us on 01553 97 00 97 and all comments are gratefully received through our Contact Us page.

Come and join The Pedal Revolution at Pedal Revolution.

63-67 Bethel Street Norwich NR2 1NR

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BMC

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BMC

Swiss, Premium, Performance Cycling
Intricate Swiss engineering is a given when you’re talking about BMC Switzerland. This premium approach to bikes goes back to 1994, when we began in Grenchen, Switzerland, where we’re still housed today. With just 120 employees and three global offices, you could be surprised at the extent of our innovation. Our in-house Impec Lab is the beating heart of our research and development thanks to some of the brightest minds in the industry keeping us at the cutting edge of design. After extensive development, our collection naturally becomes the choice of the world’s top athletes, who go on to win such races as the Tour de France, Team Time Trials, World Championships of various disciplines, and numerous Ironman Championships. The sport of cycling is evolving at a breakneck speed – and we at the front of the bunch, pushing the pace..

BMC is Swiss, Very Swiss.
But what does that mean?
The Swiss know their mountains. This small central European country owes a lot to its topography. A romantic explanation for its evolution, these very mountains influenced the birth of its independence and shaped the lifestyle of its people and culture, creating a highly diverse yet very diplomatic landscape. Peaks and valleys are virtually unavoidable, but for a bicycle manufacturer like BMC they provide the canvas for our dreams. We don’t see those rocky summits as insurmountable but as mere obstacles, and we’re on a perpetual hunt for the best ways to overcome them – with pride, precision, and quality engineering.

Premium
A high value or a value in excess of that normally or usually expected. This is exactly what BMC strives to deliver – an enrichment of your ride. It’s an ambition that goes some way to explaining why we invest so heavily in research and development. .

Designed by Bike Geeks, Built by Machines, Pushed to the limits by the World’s
Fastest Athletes!
The devil hides himself in the details; for an athlete at the very pinnacle of his sport, there are very few things that can impact their performance. Technology, in terms of equipment, is undoubtedly the biggest differentiating factor and greater than the margins of physiological improvement. At BMC, we have been listening to and observing riders for years – whether professional or recreational. Cadel Evans, Taylor Phinney, Thor Hushovd, Ralf Näf, Julien Absalon, Corrine Abraham - we have used the world’s top athletes over the years to test our bikes. They are an intrinsic step in the research, development and production process, riding our prototypes and giving us feedback as we go along.

Buy your BMC bike online today with Pedal Revolution for home delivery or click and collect

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* - Only Available in store or collection
63 - 67 Bethel Street
Norwich
NR2 1NR
Tel: 01603 614400
23 -31 Baker Street
Gorleston-on-Sea
NR31 6QT
Tel: 01493 656800
Flexible Finance

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