Fatbirds Don't Fly

Independent CHOICE, CONVENIENCE and EXPERT PERSONAL SERVICE. For over 20 years across Norfolk and for nearly 10 years online Pedal Revolution have stood firmly against national chains and investor backed businesses and proudly delivered these values. We understand you have a choice and share your passion for all things cycling. 

For nearly 10 years alongside Trek, Giant, Specialised and Cannondale we have become the UK’s top independent titanium bike experts and can offer framesets and bespoke build builds to match your passion. They is no limit how far your passion can take you at Pedal Revolution.

Our not-for-profit social enterprise “The Pedal Revolution” has delivered award winning community projects and helped 1000’s of local people into cycling and embed our sport into an active lifestyle. Inspired by ParkRun, our new weekly “ParkRide”, Go-Ride coaching for u16s and café rides for new and improving riders ensures that The Pedal Revolution community continues to thrive and grow. 

We offer a secure shopping environment and delivery on all  across the UK (mainland). We also deliver around the world. If you've any queries or questions please call us on 01553 97 00 97 and all comments are gratefully received through our Contact Us page.

Come and join The Pedal Revolution at Pedal Revolution.

63-67 Bethel Street Norwich NR2 1NR


Deda Bikes, Frames, Handlebars & Stems

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Deda Bikes, Frames, Handlebars & Stems

If you got here, it means you know what you are looking for. Indeed, you can’t reach Deda Elementi by chance. You got here because you have a clear, specific point of view. Deda Elementi is a point of view... a state of mind.

In a world becoming more and more banal and conventional, Deda Elementi  clearly asserts its own way of thinking about and designing components  for competition bicycles. Whether you step out from your home to participate in Milano-Sanremo, or  just to go for a ride with your friends, Deda Elementi produces  handlebars, stems and other components for your bicycle with exactly the  same care and passion.

We take components seriously, and we put the very same experience and  engineering into the components for champions as we do for the most important bike in the  world: yours.

Within the Deda Elementi product line is the full experience of people  who, for the past ten years, have worked every day, side by side, with  professional riders and mechanics from the most successful teams in the  world.You find advanced materials, innovative design, time-tested shapes, all  the integrity and heritage of a company that provides answers to the  demands of winners.

Lighter, stronger, more victorious.

If your got here, it means that you are one of the winners.

Buy your Deda Bike, Frame, Handlebar, Stem and Seatpost online at Fatbirds

* - Only Available in store or collection
63 - 67 Bethel Street
Tel: 01603 614400
23 -31 Baker Street
NR31 6QT
Tel: 01493 656800
Flexible Finance

© Pedal Revolution